Predatory Spiritualism
Wednesday, October 15th, 2008
My friends Ryan and Lisa accompanied me on a visit to the Whole Expo in search of some much-needed holistic healing.
I have one friend who takes anti-psychotics. Then I have another friend who is depressed over a breakup with my old roommate who was also chronically depressed. I myself am completely unmedicated and arguably mentally unstable as well. Seeing that we all could use a little more mental health in our lives, my friends and I visited a local holistic health conference called the Whole Expo.
Unfortunately, we didn’t find the mentally stabilizing and holistic environment we were looking for. Somehow tarot readings and psychic analyses just weren’t the metaphysical experiences we were searching for. We didn’t fit in, without bindis stuck to the center of our foreheads or giant crystal talismans hanging from silver chains around our necks.
Among the psychic booths, there were salesmen promoting strange devices including a laser machine said to whiten teeth, a foot bath that used electric current supposedly to detoxify feet and “space age” infrared amethyst crystal mats–all touted to bring greater health. I was seriously skeptical. The validity of all these technologies was seriously undermined just by being in the same exhibition hall as a “Photograph Your Own Energy” booth. I was quick to come to the conclusion that this whole conference was nothing but a big scam, but I stuck around because I was curious how an absurd event like this could be so popular.
A pushy man pressured my friend Lisa into a “free nervous system analysis.” The man had her fill out paperwork, in which she disclosed information as to her terrible sleep schedule being a full-time college student and working night shifts at an assisted living home. The man took a hand-held gadget dotted with bright blue diodes and pressed it to her neck. The device was supposed to analyze the spine and indicate general health. After the “scan” he reported that she was sleep deprived and that she needed to pay for a full session with him. Now, did that hand-held gadget reveal this or did the paperwork tell him that? And come on, she really didn’t need anyone else to tell her she was sleep-deprived. When she declined the man’s imperative, he reproached her, “Don’t you care about your body?” and she walked away.
I realized, walking around, that the people who attended this event, were people of a particular kind. They were the “looking for something more” kind of folk. Many were overweight or looked otherwise unhealthy. Some were frail and aging. I especially spotted many lonely women. It seems of all things, these people exuded an extremely low self-confidence. All these people were in need, all of them searching for help and all of them fit to be swindled.
The unscrupulous merchant who accosted my friend was just one among many. I have never witnessed a more overt predatory display of business. It was an event that attracted hungry lambs with the promise of oats and hay, into a den of vampiric lions. Surly, these merchants are conscious of their scam. They have to be aware that they are con artists on some level, though I’m sure they’d prefer to be called businessmen as the word “businessman” validates almost any practice. And I think to myself, in a way, many businessmen are magicians. By slight of hand they find a weakness in our awareness and then they exploit it. And if the illusion is well played, the customer becomes a willing participant in his own exploitation.
We sat in on a free name-reading seminar hosted by a psychic who called herself Dolly Mae. She claimed that the composition of a person’s name held secrets about a person’s personality. She was an energetic speaker, quick to respond, smooth with her words, and confident. She had a magician’s charisma.
She told the audience about how Zacharys are fascinating people, but how they screw up their lives thanks to the ‘z’ in their name. She told about how names like Katie, with an ‘ie’ letter combination on the end are diminutive. She told about how people with an ‘o’ in their names are empathetic. She told about how people with ‘b’ in their names can relate to others well. And she told about how the letter ‘a’ means a person “is about himself.”
At one point during the seminar a woman in the audience asked, “I’m in the process of changing my name from Laurena to Maurena because it just feels better. Can you tell me if I’ve made the right decision?” Of course, Dolly Mae declined to answer the question as this was a “free” seminar, but she kindly invited the woman to visit her booth and have her name read for $20.
I realized at this moment, that the woman in the audience, like many of the people attending the conference, was seeking validation. Obviously, this woman knows more about herself than any psychic could ever tell her. And the people who she lives with should know her next best. But here she is looking for someone to validate herself, because apparently she can’t find it anywhere else. She wants someone else to recognize her own humanity. Isn’t it a shame that my own community has lead people like her to seek recognition by paying money to a stranger?
She’s changing her name for the people who don’t know her. She’s changing her name for people like Dolly Mae who make grand generalizations about people without knowing them. A name should take on the meaning we give it, and that meaning should be far more complex than anything Dolly Mae could write a book about.
As Dolly Mae described the supposed varying characteristics of different letters and letter combinations, I realized that the characteristics she was describing could apply to any person at one point or another in their life. I realized that all people share the same spectrum of emotions. Perhaps this is the one things psychics do understand. It doesn’t matter if you’re a professional wrestler, or a homemaker, we all share the human condition. Many times these emotions are repressed or suppressed, but ultimately we are very complex people made of very similar emotional needs, emotional desires and emotional situations. When a person seeks out a psychic, the psychic is only successful when they tell that person things he or she already knows. A psychic does nothing revolutionary, but validate what that person already knows. Yet there is something comforting and valuable in having someone recognize and validate who we are. This validation is best provided by those who love us. It’s simply a shame and embarrassment that so many people in my community don’t have someone to validate who they are.
When I went home, I began to do some research on the medical devices at the conference that didn’t seem quite legitimate. Most of them turned out to be gimmicks and scams, based on anecdotes and unsound science. It turns out that the teeth-whitening laser doesn’t use a laser at all, and that its whitening effect is only the result of temporary dehydration of the teeth. The ionic foot treatment was thoroughly documented as a scam on DeviceWatch.org. And the infrared light mats which were originally designed by NASA for astronauts seem rather useless considering most of us spend our days on earth bathing in the natural infrared rays of the sun.
If you think about it, a great deal of our consumption in this modern age, is fueled by our need to fill a void within ourselves. We wouldn’t need to purchase our own validation from a psychic, we wouldn’t need to whiten our teeth to impress others and we wouldn’t have to worry about businessmen preying on our weaknesses if we belonged to social circle where we would be known intimately. But for now, we, the disintegrated masses of the modern age, will seek the only temporary satisfaction we can acquire without an intimate social unit. We will seek it through consumption.

